Business the Richard Branson Way: 10 Secrets of the World’s Greatest Brand-Builder
He once drove a tank down Broadway to demolish a wall of cola cans. He tried to circumnavigate the globe in a hot air balloon. He dangled Ivana Trump upside down over a pool during a posh party. Who is this guy, and what drives him to do these things? Readers will find out in this fast, fun, and probing new book, Business the Richard Branson Way. It uncovers the 10 key business secrets of this flamboyant entrepreneur and ultimate brand-builder. As founder of Virgin airlines, Virgin recor
